Privacy Policy

Merіt Beauty (“Merіt Beauty,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit our website, use our services, make purchases, or otherwise interact with us (collectively, the “Services”).

By accessing or using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

1.1 Information You Provide to Us

  • Contact information (such as name, email address, phone number, shipping and billing address)

  • Account information (username, password)

  • Payment information (processed securely by third-party payment processors)

  • Order and purchase history

  • Customer service communications

  • Marketing preferences

  • Reviews, testimonials, or survey responses

1.2 Information Collected Automatically

When you interact with our Services, we may automatically collect:

  • IP address

  • Device identifiers

  • Browser type and operating system

  • Pages viewed and actions taken

  • Referring URLs

  • Date and time of access

  • Cookies and similar tracking technologies

1.3 Information from Third Parties

We may receive information from:

  • Payment processors

  • Shipping and logistics providers

  • Marketing and analytics partners

  • Social media platforms, if you interact with us through them

2. How We Use Your Information

We use personal information for the following purposes:

  • To process and fulfill orders

  • To create and manage user accounts

  • To provide customer support

  • To communicate with you about orders, products, promotions, and updates

  • To personalize your experience

  • To improve our Services, products, and marketing

  • To detect and prevent fraud or security issues

  • To comply with legal obligations

3. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to:

  • Enable core website functionality

  • Remember your preferences

  • Analyze website performance

  • Deliver targeted advertising

You can manage cookies through your browser settings. Disabling cookies may affect the functionality of our Services.

4. How We Share Your Information

We may share your personal information with:

4.1 Service Providers

Third parties that perform services on our behalf, such as:

  • Payment processing

  • Order fulfillment

  • Marketing and advertising

  • Website hosting and analytics

  • Customer support

4.2 Legal and Compliance Purposes

We may disclose information if required to:

  • Comply with applicable laws or regulations

  • Respond to lawful requests from authorities

  • Protect our rights, safety, or property

4.3 Business Transfers

In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction.

5. Your Privacy Choices

5.1 Marketing Communications

You may opt out of promotional emails by following the unsubscribe instructions included in those emails.

5.2 Account Information

You may review, update, or delete your account information by logging into your account or contacting us.

6. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and disclose

  • Request access to your personal information

  • Request deletion of your personal information

  • Correct inaccurate personal information

  • Opt out of the sale or sharing of personal information

  • Not be discriminated against for exercising your rights

To exercise your rights, please contact us using the information in the Contact Us section.

We do not sell personal information in the traditional sense; however, certain data sharing for advertising purposes may be considered “sharing” under California law.

7. International Users (GDPR)

If you are located outside the United States, including in the European Economic Area (EEA), we process your personal data based on:

  • Your consent

  • Performance of a contract

  • Compliance with legal obligations

  • Our legitimate business interests

You may have the right to access, correct, delete, restrict, or object to the processing of your personal data, as well as the right to data portability.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected such information, we will delete it promptly.

11. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those third parties.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective when posted, and the “Last Updated” date will be revised accordingly.